Pay Per Click (PPC) is a business model widely used on a previously agreed amount. This is based on how much times an advertisement is clicked. Advertisers usually set it up on a PPC network and provide an estimate of how much they are willing to spend for clicked ads.
Advertisers then select keywords or categories in which they want their ads to appear. Those spend the most money for a relevant advertisement are usually listed first. PPC helps your new website get instant traffic. Another benefit is the opportunities international exposure. With PPC you control where you are seen.
A successful PPC program directs the user to a landing page that has relevance to the typed keyword or phrase. A lot of companies use PPC to drive sales. CrocMint advises affiliates to use PPC to boost sales too.
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